How to launch new furniture collections online faster

The modern challenges of the e-commerce furniture business

Every industry has its challenges when it comes to the e-commerce aspect. The cosmetics can be easily broken during shipment due to their fragile, often glass packaging. Because of the material, they are also difficult to capture - the glare and often transparent cover make it difficult to create stunning imagery, let alone spins or product videos. On the other hand, fashion photography often requires real-life models in motion so that potential customers can examine the fabric. This often requires outsourcing the photoshoot, paying for the studio, models, etc.


But enough about that. Let’s focus on the furniture industry. What are the challenges there, and how much does it depend on good e-commerce product photography? See for yourself!

Time-consuming process

Furniture is bulky, heavy, and difficult to maneuver in a studio setting. Every shoot involves transporting and assembling large pieces, adjusting lighting and angles for each product variation, and styling and staging different room setups. This process can take days or even weeks—especially for brands with large collections.

Lack of visual consistency

Another challenge is the lack of visual consistency. Maintaining a uniform look across dozens (or hundreds) of products can be challenging. Variations in lighting, backgrounds, and angles can make your catalog feel disorganized and unprofessional, destroying customer trust and reducing conversions.

Mismatched styles make it harder for customers to compare products, reducing confidence in their buying decisions.

Low conversion rate

Ah, the conversion rate. The bane of every business owner. People are visual learners, so obviously, they rely on visuals to decide whether to buy or not.

Poor-quality images or a lack of interactive content (like 360° spins or videos) reduces engagement and conversions. The truth is, in today’s ecommerce business, customers hesitate to add products to their cart without detailed, high-quality product photos, leading to lost sales.

The number of e-commerce returns is growing

Speaking of visuals, poor or inconsistent content can mislead customers, leading to disappointment when the product arrives. Unclear angles, missing details, or unrealistic lighting contribute to higher return rates, which cut into profits and increase logistical headaches.

Lack of 360° views or videos, as well as lifestyle photography, prevents shoppers from fully understanding a product’s size, texture, and details—leading to hesitation or dissatisfaction after purchase.

How automated product photography transforms your workflow

Speed, consistency, and high-quality images are key to standing out. No matter the e-commerce area. Automated ecommerce product photography simplifies and speeds up the entire visual content process for professional photographers and beginning content creators. So, whether you want commercial product photography, product listing photography, or ecommerce photography, automation will be your winning strategy.

Here’s what you can achieve with it.

Faster turnaround

Launching a new furniture collection is definitely a time-consuming project. Even more so, if you have to capture huge furniture pieces

No more waiting weeks for edited product images. With automation, you can capture, process, and publish stunning visuals in minutes, keeping up with rapid product launches and seasonal collections and boosting online sales.

Consistent, professional-grade content

Every shot, angle, and video is perfectly aligned with the online store’s vision and brand aesthetic, ensuring uniform lighting, perspective, and branding across all your platforms and the entire product catalog—no matter how large your inventory.

Photo automation streamlines and optimizes the visual content creation process for the furniture industry. 

For example, thanks to Orbitvu’s pre-defined templates and easy-to-use post-production tools, once you get this perfect shot, you can save the settings (camera, lighting, post-production) and use them in other sessions. As a result, you can seamlessly create images, spins, and videos of your products in a repeatable and consistent way. This will draw customer’s attention and drive sales.

360° spins & video at scale

Today’s online shoppers expect more than static images, especially if you sell furniture. Here, every detail counts. So, if you want to minimize the number of returns, you may want to provide your target audience with as much information as possible.

Capture the furniture pieces from multiple angles and showcase specific features & their scale in the lifestyle photography shots.

Automated solutions make it easy to create interactive 360° spins and engaging product videos, helping customers explore furniture details as if they were in-store.

Lower costs

With automated photo studios, like Orbitvu’s Alphastudio Compact, you become more independent in the content creation process. This all-in-one solution will help you create stunning images, spins, and product videos without the need to hire professional photographers or rent a studio. Thanks to its user-friendly nature, anyone can operate it after basic training and achieve high-quality photography. 

Also, tedious post-production tasks such as cutting out the background are now automated, and you can focus on other, more creative things. This independence in creative workflow translates to lower costs while keeping the consistency and quality top-tier. Who said you cannot have both, right?

Fewer returns

High-quality, true-to-life visuals eliminate surprises for customers, ensuring they know exactly what they’re getting. This leads to fewer returns and higher customer satisfaction.

By integrating automated product photography, furniture businesses can accelerate their time to market, enhance the shopping experience, and drive more conversions—all while cutting costs and operational headaches. This smart investment pays off in efficiency, more products sold online, and customer trust.

With Orbitvu, you achieve consistent content & faster launches

In the recent case study of Dovetail Furniture, an LA-based leading wholesale supplier known for its distinctive furniture collections, the team strived to capture the beauty of their pieces and highlight the details while keeping the content consistent.

Not to mention the demanding preparation process that required a lot of time and physical strength to be completed. And after implementing Furniture Studio, a custom-made solution for products up to 4k kilograms? The content creator could set it up all by herself. And the results? See for yourself:

• 95% of the post-production job is done
• 50% workflow time reduction

Listen to Ashley Gemao, Dovetail Furniture’s in-house photographer, as she talks about their journey with Orbitvu’s Furniture Studio and how it helped their business boost content consistency and versatility.

Future-proof your furniture business with automation

E-commerce is evolving, and brands that embrace automation will lead the future of online furniture retail. If you’re ready to speed up your launch process, enhance your visual content, and drive higher conversions, now is the time to integrate automated product photography into your workflow.

For the furniture industry, we recommend two solutions - Furniture Studio for large-size products or entire furniture sets up to 4 tons, and Alphastudio Compact for small and medium-sized home appliances, furniture accessories, and more. Thanks to the latest photo technology and state-of-the-art accessories, photographers can save time and get more creative while beginners easily achieve professional photography.

Short time-to-market and full control over the creative process? With Orbitvu, that’s a standard. After all, the faster you get your collection online, the faster you start selling and scaling. Don’t let outdated processes slow you down—contact us today and take your brand to the next level.