ALPHASHOT PRO G2 vs. Alphashot 360 - get to know the difference

With the launch of ALPHASHOT PRO G2, it’s time to compare it to the bestselling Orbitvu Alphashot 360 released over a decade ago. Learn about the tech improvements that make ALPHASHOT PRO G2 superior in enhancing workflow for professional creators and simplifying the experience for those who have just started their journey with automated product photography.

About ALPHASHOT PRO G2

ALPHASHOT PRO G2 is an AI-powered compact photo studio that combines innovative technologies with intuitive operation. Its ability to simulate studio conditions, thanks to the virtual lamp system and smart design, allows anyone to create world-class photos, videos and spins in a simple and efficient manner.

This studio will support your business's growth by facilitating the creation of engaging visual content and elevating the quality of product photography to a new level.

The main differences between Alphashot 360 and ALPHASHOT PRO G2

ALPHASHOT PRO G2 isn’t just another compact studio. The entire solution was rebuilt from the ground up to maximize its potential and provide the best conditions for creating stunning photos, spins, and videos! Let’s see the changes in detail.

AI Photo Assistant

AI Photo Assistant is the first machine learning technology that supports automatic lights and camera setup. All it takes is one click, and our custom-built AI network will recognize your product and suggest several lighting options that are saved as a template for future use.

However, the final choice is always up to the users, and that’s why we developed an intuitive light-control widget to adjust lighting to their preferences and needs. This results in smoother workflow and professional content for beginners, while providing flexibility and control to achieve more creative visuals for experienced photographers.

Design

Apart from the new look, ALPHASHOT PRO G2 is also taller and is full of small improvements that have a big impact on the final result.

Door as an extension of the background

Thanks to a clever design solution, the doors of a new ALPHASHOT PRO G2 are illuminated and become an extension of the background, which allows for seamless transitions during video production and optically increases the photo scene. The door opening is also larger, giving users easy access to the turntable.

Ability to photograph taller and wider products

Photographers have more freedom and flexibility when photographing tall items, thanks to a 10 cm higher and curved background. Seamlessly integrated with side door lights, allows you to effortlessly capture the products in their entirety.

Repeatable camera position

The squeeze-slide-and-release system makes the camera positioning easier since you can do it with one hand, speeding up content creation.

Lighting

The lighting is one of the most important features of ALPHASHOT PRO G2. In this version, we focused on the control aspect. We wanted to ensure that the users could fully benefit from the lighting and maximize its potential, no matter the product type.

Virtual lamps: panel lighting with 74 independent light sources

ALPHASHOT PRO G2 introduces revolutionary panel lighting with 74 independent light sources, an innovative solution for photographers. Each panel can be controlled individually via an intuitive widget, enabling precise lighting management, eliminating unwanted reflections, and ensuring perfect product exposure from any perspective.

A more modern widget for controlling lights

Our virtual lights offer exceptional flexibility, allowing you to model the light, change its size and power, and create directional light via a user-friendly widget. With this flexibility, photographers can precisely control the lighting, adjusting it to the specific needs of each product to achieve the perfect look.

The new intuitive interface of the widget makes it easy to use, even for those with less experience in photography, and allows them to achieve professional results. This saves time and reduces costs associated with training and hiring specialists, while improving the quality of final product photos.

Greater contrast and light/shadow control

Thanks to virtual all-around product lighting and the internal design, the image results are at the level of a traditional photo studio. The advanced light control allows photographers to enhance even the most difficult-to-capture product features, such as texture or other details.

This approach is crucial for professional presentation in the e-commerce industry, where visual quality has a direct impact on enhancing the visual appeal of products and, ultimately, sales.

Hardware-based post-production

Thanks to our hardware-based technology, realistic shadows are done automatically. This makes products look more natural and attractive, which increases the brand’s credibility and helps in creating better marketing materials.

Integrated accessories & features

Let’s talk about accessories that are now part of the device's standard and make the workflow more efficient and enjoyable.

Integrated motorized turntable

The device has an integrated turntable that lets you easily and quickly create product images from various angles, including 360-degree views. This is perfect for e-commerce businesses that want to boost customer’s shopping experience so that they can make more aware purchasing decisions.

Light isolation panel

A special light isolation panel ensures consistent lighting during a photo shoot. The panel protects photos from ambient light interference, which is especially important in professional product photography.

A built-in laser center pointer

We’ve integrated the laser center pointer into the software, and it’s now a device standard. This means less risk of errors and a higher level of precision, allowing for consistent and professional results in every shot.

Boosted IQ Mask technology

We’ve significantly improved masking technology for difficult-to-capture products, especially reflective ones, so that glassware can be easily shot without excessive post-production. Background-free photos are done in minutes!

Conclusion

As you can see, ALPHASHOT PRO G2 is an entirely new studio thanks to AI technology and a revolutionary lighting system that gives users more flexibility and control when creating content.

For those looking to elevate their product photography game, we’re here to guide, support, and innovate. Reach out to learn more about how we can help you achieve your goals. Let's shape the future of e-commerce photography together.